High Latch Waits.. what would they indicate ?

If there is high contention to write to a single page especially since it
has an identity column and everything wants to be written to the same page
in one go, would that lead to latch waits and if so, how can we circumvent ?
Right now, we have a flurry of application servers that want to write to
this one particular table and at times its very heavy contention..
Does SQL server lets multiple apps to write to the same page for the same
table at the same time ? I thought locks would prevent it from happening..no
?If that's the problem, the obvious question is, can you avoid or reduce
writing to the same page?
Linchi
"Hassan" wrote:
> If there is high contention to write to a single page especially since it
> has an identity column and everything wants to be written to the same page
> in one go, would that lead to latch waits and if so, how can we circumvent ?
> Right now, we have a flurry of application servers that want to write to
> this one particular table and at times its very heavy contention..
> Does SQL server lets multiple apps to write to the same page for the same
> table at the same time ? I thought locks would prevent it from happening..no
> ?
>
>